Senior Marketing Manager, Brand Strategy

Amit érdemes tudni

• Remote · Korlátozott
• A távmunka az Egyesült Államokra korlátozódik.
• Szint: Manager
• Fizetés: nem közölt

Helyszín és jogosultság

A távmunka az Egyesült Államokra korlátozódik.

Remote - USA

Megbízhatóság: 92%. A végső döntés a munkáltatóé – mindig olvasd el az eredeti hirdetést.

Pozíció

<div class="content-intro"><p>Ready to do the most impactful work of your career? At&nbsp;<a href="https://www.coinbase.com/?utm_campaign=mt_o_m_w_m_m__coi_0_jd-onchain&amp;utm_source=coinbase">Coinbase</a>, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.”&nbsp;<a href="https://www.coinbase.com/careers">learn more about working at Coinbase</a>.</p></div><p>The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.</p> <p><strong>What you’ll do:&nbsp;</strong></p> <ul> <li>You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.</li> <li>Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs</li> <li>Work with product marketers and partnership marketers&nbsp; to drive strategy upstream into the products we deliver and the partnerships we build and our role within them</li> </ul> <p><strong>Required Skills and Experience:</strong></p> <ul> <li>Experience setting brand and product strategy either internally at companies or at agencies&nbsp;</li> <li>Experience in shaping go to market strategy</li> <li>Experience in delivering a brand across an organization, not just inside the marketing org</li> <li>Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving</li> <li>Utilizes generative AI responsibly, maintaining

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